ASG
- Website
- Product design
- Brand identity
Accessibility compliance is a crowded, corporate category. ASG’s competitors all looked the same: safe, interchangeable and forgettable. That gap became our starting point.
The brand is built on one idea: contrast is the message. Warm beige, ink black and a bright orange create strong, readable contrast, so the site itself shows what ASG does. Sharp corners and hairline borders give it a confident, Bauhaus-inspired structure, and the copy stays short, plain and direct.
The aim was to give accessibility some energy and make ASG more accessible in every sense. The same thinking shaped Access Pro, their PDF remediation platform, and a 60-day social campaign.
[ Credits ]
- Client
- ASG Docs (Access Strategy Group)
- CEO
- Daniel Kim
- Chief Revenue Officer
- Megan Carey
- CTO
- Yuri Sernande
Annual Benefits Summary
Every paragraph, list and heading is tagged in the document's structure tree, so assistive technology reads the page in the order a sighted reader would.
The Same Page, Before and After
Left: a flat, untagged file a screen reader can't parse. Right: the same page after remediation, with real structure behind it.
Inside AccessPro
- ASG DOCSDocuments › Remediation Assistant+ Import Document✓ CertifiedQ3-Annual-Report.pdf48 pages ■ WCAG 2.1 AA ■ PDF/UA✧ Fix with AIBlocking only63 blocking ■ 31 advisoryImages missing alt textBLOCKINGNEEDS REVIEW31 of 31 resolvedReading order incorrectBLOCKINGAUTO14 of 14 resolvedUntagged contentBLOCKINGAUTO22 of 22 resolvedInsufficient colour contrastADVISORYMANUAL8 of 8 resolved
Contrast requires a change to the source document — it cannot be fixed in the tagged layer.
- ASG DOCSDocuments › Tag Tree+ Import DocumentTag tree — drag to restructure▾ Document▾ Sect — OverviewH1 — Q3 Annual ReportP — ParagraphFigure — alt text set▾ Sect — FinancialsH2 — RevenueTable — 4 × 6L — List, 5 itemsFIGURE — ALT TEXT APPLIED
- ASG DOCSDocuments › Tables & Reading Order+ Import DocumentTable editor — header scopesReading order — drag to reorderQuarterRevenueCostsMarginQ14.22.150%Q24.82.450%Q35.12.649%1 ■ Title2 ■ Intro3 ■ Table4 ■ Footnote
Header scope applied to row 1. Column headers inherited across 3 spans.
- ASG DOCSDocuments › Validation & Export+ Import Document94%Conformance score
Q3-Annual-Report.pdf ■ 0 blocking openExportWCAG 2.1 AA — PASSPDF/UA-1 — PASSSECTION 508 — PASSAudit trail — append-only, 10 entries16:40Delivered to client CA Dept. of Education — secure link16:38Exported tagged PDF + conformance report15:02Certified WCAG 2.1 AA, PDF/UA-1 — score 94%14:50Validation run passed, 0 blocking issuesEntries cannot be edited or removed — the export is the file you attach to an audit submission.
- ASG DOCSDocuments › AccessPro-Auto+ Import DocumentAccessPro-Auto ■ Batch runRUNNINGPages in queue1,284,905Pages / hour41,600Auto-resolved92%Benefits-Library-202486%Statewide-Forms-Archive62%Public-Notices-Q1–Q334%
Anything automation can't resolve is routed to an ASG specialist — nothing ships uncertified.
